![]() ![]() ![]() Due to the news, NetEase stocks fell more than nine percent. ![]() It’s not clear if that actually has anything to do with the Diablo Immortal delay, but we believe it is definitely a possibility. So, you can see the issue with the vague post. In China (and around the world), some people use the character of Winnie the Pooh to mock China’s Present. The post (from Blizzard’s official account) vaguely referenced President Xi Jinping, asking “Why has the Pooh not stepped down?” NetEase stated the team wanted to make “multiple optimisation adjustments.”Īdditionally, a Blizzard employee posted an anti-Chinese post on Weibo, China’s go-to social network. While details are murky, it seems like the perfect storm of issues were the cause. The game was just days away from releasing in China when it was suddenly pulled and delayed. The Chinese version of Diablo Immortal is not releasing at its expected time. When Diablo Immortal first released in other territories, it made more than $24 million in its first two weeks, even as the franchise’s first F2P title.Diablo Immortal has had a rough go of it and now, it’s about to get worse for Blizzard and NetEase. Diablo Immortal was also delayed - although not as dramatically - in Indonesia, Hong Kong and other Asia-Pacific markets. This caused NetEase’s stocks to fall to $136 on June 20 from a six-month peak of $172.50 10 days earlier. At the time of the original delay, NetEase claimed that it was a result of its need to enhance content. In spite of this, the new release plans went ahead as expected, despite concerns that the July 25 release date could change again. The delay is reported to be as the result of a social media post taken as criticism of China’s president. Passing the milestone on July 23rd, the company also confirmed player rewards for those who log in, with gold, a Legendary Crest and more available.ĭiablo Immortal’s Chinese launch was delayed by more than a month, finally releasing on July 25 on iOS and Android via publisher NetEase, who also co-developed the game. ![]() Days before its launch in China, Activision Blizzard’s Diablo Immortal surpassed 20 million downloads worldwide. ![]()
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